The music industry can be very complex sometimes. There are thousands of very talented artists around the world and we are all trying to carve out a place for ourselves in this industry. Even if your songs has the potential to be top hits in the billboard, your success is far from guaranteed, you need to market yourself! Here are some tips to help you for that.
1 – Maximize your visibility
It’s important to give yourself the maximum of chance of being discovered by your potential fans.
You must have an Instagram account, Facebook Page, Twitter account, soundcloud, Youtube channel, Tiktok account. Get a professional website with photos, songs, informations about you and contact infos. Several mixtapes sites are also very popular such as reverbnation.com, datpiff.com or mymixtapez.com. These sites are well known throughout the community but are often misused!. The more page you appear, the more chance you will have of making yourself known and making a good impression. Forget about reaching out to friends and family and start focusing on marketing yourself and reaching out to real fans.
2 – Get quality pictures / portfolio / images
Take the time to post neat content on your social media. You sell a product (you). The content must be of quality and all starts with quality images/photos. Take the time to take good photos with a good camera and touch up if necessary. If you have the budget, you could hire a professional photographer to edit your photos and make everything look very professional and attractive.
3 – How to get better results on Youtube, Instagram and other social medias
Take the time to properly describe your content. Insert relevant tags, hashtags and keywords directly related to your content on each publication. Ask questions and interact with your fans. Also take the time to like and comment on posts from your connections, competitors and potential fans. Ads can be a good option as well. Don’t hesitate to do your research to learn how to set up effective advertising.
4 – How to get your music on spotify, apple music and all other streaming platforms.
If you want to be discovered as a music artist, you must have your songs on the streaming platforms: Spotify, Apple Music, iTunes, Deezer, Tidal, Amazon, Google Play and others. I strongly recommend using Distrokid. For only $20 per year and few clicks, your songs will be found on all streaming platforms. You will also earn all the royalties you owe for listening to your songs. Use this link and you will have an additional discount on your subscription : https://distrokid.com/vip/seven/1170515
5 – How to promote your songs on spotify (Find spotify playlist promoter and pay to get on these lists)
Find some playlist in your niche and find the creator of these playlists. You will probably find them on Instagram, Facebook or Google. Get in touch with these creators and see the possibility of being on their playlist for a sum of money. The amount may vary depending on the popularity of the playlist. Try it, you will see your plays and fans explode!
6 – Get booked in local events/concerts
Try to get in touch with the promoters of shows in your city. Be volunteer for the first part of a major artist, take part in competitions or organize performances or shows. Try to be active, get involved and be recognized in your city.
7 – Collaborate with other artists to reach other fanbases
Try to reach other artists in your niche (or not) to collaborate on a song, a beat or a project. This is often beneficial for all parties. This allows you to expose yourself to a new fanbase and potentially reach new fans. Try it. You want to collaborate on a beat with me ? Click here.
To conclude, I firmly believe marketing is as important as the quality of your music itself so it should not be overlooked. Take the time to apply my advices with consistency, and I promise you will see interesting results.
